Jelexie Bakeshop was established in Tarlac City in 1984 as a backyard bakeshop by its founder, Mr. Armando Tan who had just migrated from China to the Philippines. With its first branch in M.H. Del Pilar Street, Jelexie was mainly engaged in the distribution of its breads in different canteens and supermarkets.

After Mr. Tan passed away in 1990, his eldest son, Mr. Jimmy Tan, took over the company. This is where Jelexie began to expand, as two more branches opened within the Tarlac province that same year.

Wanting to live out its founder’s mission to become strategically competitive and innovative, Jelexie opened another branch in 2000 and have been opening other branches almost every year since then. Today, it stands proud of its 30 branches all over Tarlac, Pampanga, Nueva Ecija, and Pangasinan.

The company slogan, “Ang Sarap Kasama Sa Bawat Okasyon” (“Great To Have In Every Occasion”), upholds Jelexie’s mission to become a highly customer-driven and familyoriented corporation. It continues to produce freshly baked breads and cakes which give customers the best value for their money.


What Jelexie is truly appreciative of is the people behind the production of every bread and pastry that reaches its stores. Today, there are around 300 employees who strive to maintain Jelexie’s standards. The company’s catchphrase, “A Passion for Excellence,” continues to inspire each and every individual who works for every customer-oriented goal.

In return, Jelexie takes pride in its scholarship program within the company in order to ensure that even the children of its workers are not forgotten when fulfilling its social obligations. There are currently 12 scholars under this program and it has already produced one college graduate.


Aside from producing breads that continue to satisfy the taste of the masses, Jelexie has been active when it comes to social awareness by taking part in several typhoon relief operations over the years, and by tying up with the different sectors of the community in order to conduct feeding and bloodletting programs around the Tarlac province.

Jelexie is proud of where it is now, carrying on to serve as it always has. Its commitment continues in achieving its vision to become a national brand that will endear it to households around the country. Standing by its corporate values, the company remains strong and energetic in fulfilling its founder’s legacy of a never-ending quest for excellence.

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